Comments on: Daily life http://edubuzz.org/blogs/guineapigmum/2007/01/28/daily-life/ A Parent's Perspective from a Ross High Mum Tue, 02 Dec 2008 02:59:43 +0000 http://wordpress.org/?v=2.5.1 By: guineapigmum http://edubuzz.org/blogs/guineapigmum/2007/01/28/daily-life/#comment-101 guineapigmum Sun, 28 Jan 2007 23:47:20 +0000 http://edubuzz.org/blogs/guineapigmum/2007/01/28/daily-life/#comment-101 The bank's logo on materials in a presentation is product placement jsut as much as deliberate product placement in a film and could well establish that bank as the first thought when looking for a bank. But on the other hand, if anyone else's house is like ours, they'll see bank logos lying around on envelopes and statements (at least while we still get paper copies). I have to confess to total ignorance on what SVS is all about and what gets taught - I certainly didn't mean you to take me too seriously! The bank’s logo on materials in a presentation is product placement jsut as much as deliberate product placement in a film and could well establish that bank as the first thought when looking for a bank. But on the other hand, if anyone else’s house is like ours, they’ll see bank logos lying around on envelopes and statements (at least while we still get paper copies).

I have to confess to total ignorance on what SVS is all about and what gets taught - I certainly didn’t mean you to take me too seriously!

]]> By: David Gilmour http://edubuzz.org/blogs/guineapigmum/2007/01/28/daily-life/#comment-100 David Gilmour Sun, 28 Jan 2007 23:25:11 +0000 http://edubuzz.org/blogs/guineapigmum/2007/01/28/daily-life/#comment-100 I'd be uncomfortable with that arrangement. Apart from anything else, the important thing to learn isn't the "how to fill in the form" bit, it's how to choose the account - or the bank. This is all about building brand awareness, and schools need to be wary. Read recently a good piece on this - don't remember where - but just turned up <a href="http://www.ingentaconnect.com/content/mcb/284/2004/00000008/00000001/art00001" rel="nofollow">this scary abstract</a> in the attempt to find it. <blockquote>It is suggested that the earlier the marketer establishes brand awareness and recognition in the child, the stronger the brand association and imagery are likely to be when they become independent as consumers.</blockquote> I’d be uncomfortable with that arrangement. Apart from anything else, the important thing to learn isn’t the “how to fill in the form” bit, it’s how to choose the account - or the bank.

This is all about building brand awareness, and schools need to be wary. Read recently a good piece on this - don’t remember where - but just turned up this scary abstract in the attempt to find it.

It is suggested that the earlier the marketer establishes brand awareness and recognition in the child, the stronger the brand association and imagery are likely to be when they become independent as consumers.

]]> By: Liz O'Neill http://edubuzz.org/blogs/guineapigmum/2007/01/28/daily-life/#comment-99 Liz O'Neill Sun, 28 Jan 2007 15:02:31 +0000 http://edubuzz.org/blogs/guineapigmum/2007/01/28/daily-life/#comment-99 I taught SVS last year and was somewhat bemused by the material, some of which was quite out of date. Obviously teachers adapt it -but finance is changing quickly like most things. I found pupils very interested in the section on credit cards, however -and in some stuff I researched myself on identity fraud. I think we should tackle finance education in schools with a lot more thought. During the course, our school brought in someone from a large banking group to talk to pupils about opening an account. No pressure -but using their logo on the material and talking about how to set up an account with them. I did have some concerns about that. Isn't it giving a bank a kind of educational seal of approval? Or am I being cynical? Interested to hear what you think. I taught SVS last year and was somewhat bemused by the material, some of which was quite out of date. Obviously teachers adapt it -but finance is changing quickly like most things. I found pupils very interested in the section on credit cards, however -and in some stuff I researched myself on identity fraud. I think we should tackle finance education in schools with a lot more thought. During the course, our school brought in someone from a large banking group to talk to pupils about opening an account. No pressure -but using their logo on the material and talking about how to set up an account with them.
I did have some concerns about that. Isn’t it giving a bank a kind of educational seal of approval? Or am I being cynical?
Interested to hear what you think.

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