Innerwick Web Site - Marketing continues…… February 19, 2007
Posted by Bill in : Innerwick Outdoor Centre, Outdoor Learning , trackback
I have started putting together a website to help market the Innerwick Outdoor Centre.
http://www.innerwickoutdoorcentre.ik.org/
This is as a result of past and present discussions and as a result of looking at the marketing (see earlier post). Have also put link on the site for pdf flyer - just updating the previous flyer with a view to sending out again. I Can see a need to market the centre to various curriculum departments for use as a field centre/study base, however their may also be a need to address teaching staff willingness to run residential trips?. Great chat with Ewan Macintosh http://edu.blogs.com/edublogs/ too (thanks Ewan). As a result has got the brain working on other ways to market. Ewans knowledge of using It as a tool have been very useful -will hope to visit a group at the centre soon to get some podcasts on their thoughts on the centre and the activities they have been taking part in.
I intend the website to have just plain concise information and images on the centre and when time allows make more information on local amenities and teaching facilities, i.e. natural environment, archeology, mueseums (John MuirBirthplace for example), activities available in area. I suspect that much of the customer base will continue to come from out of the authority and perhaps much of our marketing could be directed towards that end. I do worry that we are perhaps thinking too small, could be an ideal link with American Schools i.e. John Muir link. Also a need to update links to directories that Innerwick is mentioned in. Alastair (PT) spent a lot of time in the past on this. A quick google search and an update email to all should cover most of it.More on this later once the website is complete, however feel free to use the link and read the flyer and make comments.
Comments»
It’s interesting to see your website; this looks like a great facility. We’re occasionally looking for fieldbases for marine biological fieldtrips, for example Marine Conservation Society courses, and this looks much better situated and equipped for Dunbar than other places. I ran a course last spring for SNH and we ended up using a lab at West Granton, with the fieldwork at Dunbar. I will pass your details on to MCS if that’s OK.
Please pass on the details. It’s exactly this kind of group that the centre is aimed at. I intend to put some info about fieldwork opportunities on the site soon.
Done!
Hi Bill
what about linking to Girlguiding UK - guide, brownie and ranger units - we’ve ‘lost’ grantshouse and guides and scouts were the main users I believe
An excellent idea. We have had these organisations at Innerwick in the past and we will try to encourage more usage. A link to the website could be very useful. I will make some contact.
Thanks again.
Bill,
Don’t forget the Boys’ Brigade!
I remember as a young lad, sleeping in the building during the school holidays! Amazing that I can remember that far back! :o)
Thanks George, perhaps you could leave a comment on the innerwick website to that effect.