Innerwick Marketing February 7, 2007
Posted by Bill in : Innerwick Outdoor Centre, Marketing, Outdoor Learning , 2comments
I have been busy looking at ways to try and market Innerwick Outdoor Centre.(see www.eloe.ik.org) Its a residential only centre, mainly used by school and community groups.
We have just had lottery grant that aided the renovation and upgrading. Bookings are coming in but still a need to get it running up to capacity. Great however to re-visit the marketing mix. The 4P’s are always tough to mix for success. Or is it the 5 P’s I.e. Product, promotion, price, place (and people). It’s a good model to work from and most organisations seem to use it (Including East Lothian Council). I do feel its a little simplified and I believe designed in the early days of Marketing and aimed at physical products. It is a great tool however to get the mind focusing on strategies for developing the product.I am a little concerned that I won’t be able to apply enough time to the project- but I will give it my best shot in the time available.
